Content Package — BJJ & Martial Arts

01

Brand Awareness

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Awareness · Conversion

The Gym Tour

Walk-through of the facility, mats, and culture. Converts curious followers into people who walk in. The #1 video for paid ad campaigns — new members see exactly what they're signing up for.

High Conversion Paid Ads Ready Pin to Profile

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02

Community · Education

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Community · Energy

Class Overview

Shows the energy and pace of a real class. Lets new students know exactly what to expect before they walk through the door.

Community FeelNew Member Hook

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Authority · Education

Teaching Clip

Positions your coaches as credible experts. Builds deep trust with parents and serious students. Shareable across every platform.

Authority BuildingShareable

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03

Social Proof

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Social Proof · Trust

Student Highlight

Your most powerful recruitment tool. Real people, real results. Prospective students see themselves in your current members — that's what gets them through the door. Perfect for retargeting ad campaigns.

Social ProofRetargeting AdsHigh Trust

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04

Reach & Authority

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Reach · Virality

Funny Moments

Your highest-reach content type. Shares, saves, and comments from people who may never train — but follow the gym and eventually walk in. The algorithm rewards this heavily.

High ReachShareableViral Potential

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Education · Authority

Technique Breakdown

Saves and follows from serious practitioners. Positions your coaches as elite instructors worth following long-term. Attracts dedicated grapplers to your gym.

High SavesExpert PositioningPractitioner Audience

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